Confidential Case Study

Transforming Organizational

Knowledge Into Employee

Experiences

Transforming Organizational

Knowledge Into Employee

Experiences

Israel Aerospace Industries — Internal Communications & Knowledge Design

01 — Challenge

IAI employees relied on complex procedural documents, HR policies, and organizational guidelines that were difficult to consume, navigate, and maintain.

At the same time, the company underwent a large-scale rebranding initiative that required updating existing communication assets while preserving consistency across business units.

02 — My Role

Information Design

Employee Experience

Knowledge Management

Visual Communication

03 — What I Did

01

Redesigned organizational procedures into interactive employee-facing experiences.

Redesigned organizational procedures into interactive employee-facing experiences.

02

Defined visual structures for complex HR and organizational content.

Defined visual structures for complex HR and organizational content.

03

Created infographics, interactive PDFs, and employee communication assets.

Created infographics, interactive PDFs, and employee communication assets.

04

Developed a character-based communication system for employee-rights initiatives.

Developed a character-based communication system for employee-rights initiatives.

05

Adapted all deliverables to the organization's new visual identity.

04 — Impact

57

Communication products delivered in a single year

Communication products delivered in a single year

90%

Exceeded annual production targets

Supported organization-wide rebranding efforts.

Improved accessibility and discoverability of employee information.

Created a unified communication framework used across multiple business units.

Due to confidentiality restrictions...

Due to confidentiality restrictions...

Visual materials cannot be publicly shared.

Visual materials cannot be publicly shared.

Confidential — Not for distribution