UX/UI Design
Redesign
Web
Tools used




Important content
did not feel prioritized
Pages felt text-heavy and hard to scan
The experience felt functional, but not inviting or memorable
Several issues stood out:
Problem
To solve these issues, I focused on a set of design decisions that made the portal easier to understand and more meaningful to use.
Clearer hierarchy




Meet the Departments
What started as a visual layer became one of the strongest identity-building elements in the portal.
The robot system allowed me to give each department its own tone and presence, making the experience feel more specific and less like one uniform internal interface.




This was important not only from a branding perspective, but also from a user experience. In a large internal system, employees return again and again to the areas that are relevant to their own role. By giving each department a dedicated character, I created stronger visual recognition and a clearer sense of place across the portal.
The robots helped differentiate departments, support orientation, and add personality to a system that could have otherwise felt anonymous or purely functional.
Beyond their navigational role, they introduced an emotional layer into the experience, turning a static, text-heavy portal into something warmer and more engaging. Their friendly, positive expressions were designed to subtly influence the emotional tone of the interface, helping boost morale and create a more welcoming daily experience for employees. In that sense, the robots became more than illustrations; they became part of the portal’s internal language, shaping both usability and emotional connection.
HR & Administration
Division

Financial Division

Retail Banking

Operations & Information

Procedures & Knowledge
Management

Legal Advisory Division

Announcements

Tenders

Accounting Division

Risk Management
Division

Commercial Division

Home

Strategy Division

National Employees’
Committee

Audit Division




As I revisited the project over time, I realized these robots were not just supporting illustrations, they were becoming the visual identity of the portal. That shift made consistency much more important.
In the second version, I refined the character system so the robot remained recognizably the same across departments, while only the role-specific elements changed. This made the language feel more intentional, more branded, and more scalable as a long-term internal identity.


Compared to the previous design, I introduced a clearer modular layout,
stronger separation between content types, and a more defined visual rhythm across the page.
The central content area became easier to identify, side modules gained clearer purpose,
and the overall composition feels less crowded and more cohesive.
I also refined the use of color, spacing, and card structure so the homepage would feel
lighter and easier to scan. This helped transform the screen from a collection
of separate blocks into a more unified and navigable experience.

Reflection
It was important to me to design a portal that feels clear, thoughtful, and genuinely supportive of the people using it every day.
On a personal level, this project also reflected something I truly enjoy as a designer, creating characters. I have always loved illustration, and the robots gave me the chance to bring warmth, personality, and a more human feeling into the experience.







