Infographic for the Bank of Israel
Visual Identity & Mascot
The design centers on a consistent robot mascot that serves as a visual anchor throughout the piece. By adapting the mascot into various roles—such as a chef, builder, or detective—I illustrated AI’s versatility as a dynamic tool while maintaining brand consistency and visual continuity.
Information Architecture & Layout
To make complex technical content accessible, I utilized a clear grid system that categorizes different knowledge domains. The design language blends character-driven illustrations with clean typography, ensuring the information is highly scannable and allows users to digest professional tips in an engaging way.
Visual Hierarchy & Data
The final sections focus on data visualization and structured tables, where I maintained a strict visual hierarchy. Using specialized icons and a professional tech-oriented color palette (blues and teals) gives the information authority and credibility while staying true to the project's inviting design language.
Keren Shalem - Year Summary with infographic
Annual Impact Report
This design transforms complex budgetary data and social statistics into an engaging, human-centric narrative. By balancing professional authority with accessible visuals, I utilized a clear information hierarchy and bold data visualization to ensure the fund's achievements remain impactful and easy to digest. This approach turns a traditional report into a powerful tool for communicating social impact and community growth.
